"We basically show people our lives on-camera and off-camera, and people are interested in that and want to know more," said Balaj, whose Instagram feed carries images from a number of once-exclusive fashion week shows. "We're very influential because people fall in love with our personalities rather than what we do." Reaching consumers via the web or social media platforms, Balaj and other bloggers post snaps of their outfits and images from the shows and may collaborate with brands that sometimes dress them. "(Bloggers) belong to a fashion system that ... has been literally reshaped," said Tommaso Aquilano, creative director at Italian fashion brand Fay. "Influencers and bloggers at the end of the day are the mirror of what people are in everyday lives." But relations with the established fashion media can be frosty. Last year, fashion bible Vogue criticized bloggers in an online post about Milan Fashion Week, with one writer accusing them of "heralding the death of style" by changing into "head-to-toe, paid-to-wear outfits every hour". The bloggers said that was hypocritical, as magazines borrow designer clothes for shoots and dedicate large spaces to brand advertising. Italian fashion blogger Carlo Sestini says the two sides help each other, and that "fighting will just not lead to anything". Grazia Italy
To read more about online shopping websites visit clothes online shoppingmagazine editor Silvia Grilli also said press, bloggers and influences "can work together very well", serving different audiences in different ways. Magazines, for example, offer trends while bloggers share and speak more personally.
For the original version including any supplementary images or video, visit https://www.yahoo.com/news/off-catwalk-bloggers-editors-vie-fashion-fans-attention-162643656.html