ITV2’s Love Island is back on TV – as if you didn’t know! – but its all-new companion app is innovatively linking TV and m-commerce, triggering t-shirt auctions on screen for app users. Created by Monterosa , the app features a world first real-time, in-app retail experience. Dubbed “Watch & Wear”, the pioneering Shop enables viewers to buy fashionable T-shirts and vests featuring slogans from the Islanders. Each ‘fast fashion’ slogan T-shirt will be sold in a ‘flash sale’ for a period of time starting from the moment the contestant says the words that appear on the T-shirt. Both women’s and men’s T-shirts and vests, in a variety of sizes will be available for £15 plus postage within the UK. The shop also stocks the iconic Love Island water bottles, which can be personalised with up to 11 characters for £15. Purchases will be made safely and securely and include frictionless payments with Apple Pay. Will Van Rest, Director of Commerce & Ventures, ITV Online explains: “This is an exciting and bold step for ITV; harnessing the buzz that is created around a show like Love Island by using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it. Not only that but you’ll be able to keep your fluids up this summer with exclusive, personalised water-bottles – now there’s something to celebrate.” Tom McDonnell, CEO, Monterosa, adds: “The Love Island audience is young, committed and the companion app’s success proves how digitally engaged they are.
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Through June 28, BG.com will be the sole online retailer selling the Dior fall 2017 footwear collection from June 7 to 28. The alignment will give Dior, which does not have e-commerce in the U.S., another way to reach shoppers. The French luxury label has also partnered with four influencers — Camila Coelho, Yoyo Cao, Melina Matsoukas and Mia Moretti — to model the new collection and share what they most “j’adior,” aligning with the popular J’adior slingbacks the company is bringing in new colorways this season. Retail prices range from $790 to $2,290. All assets promoting the pop-up will include the girls in spaces that inspire them. Each of the four has quite a reach. The Brazilian-born Coelho alone has nearly 6.2 million followers on Instagram and 2.9 million fans on Facebook. In three years Cao, who is better known as @yoyokulala, has established herself as one of Singapore’s most internationally recognized social media personalities. Last year, she expanded her base by starting her own collection and e-commerce site. A two-time Grammy winner, Matsoukas directs music videos, television shows and commercials, having worked with Beyoncé, Rihanna and Nike among others. Moretti, a DJ, is another in-the-know personality and Katy Perry’s friend. Moretti will help kick off the invitation-only music series “Tuesdays at Henry Hall” in New York on June 20 along with The Dolls and Margot.
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